Spending over a decade in the New York fashion industry, Irina Kay drove cutting-edge marketing initiatives for top luxury brands like Louis Vuitton,  Moncler and Equinox.  During this time she made two key observations. First, the creative use of media such as videography, photography and design created an air of glamour around big brands that made them irresistible. Second, brand strategy was the core driver of all impactful marketing campaigns and initiatives. These takeaways inspired Irina to bring the same, bold level of creativity to businesses of all sizes. By merging a curated roster of creative talent with her passion for entrepreneurship, branding and strategy — a company was born.